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12/17/2007 Ross Printers Customer Survey Page 8 of 28
02:01:05 PM Analysis 7
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Customer Segment Also Use Our Competitors Proportion of Segment
Yes No
Copies Only 14.63% 14.63% 50.00%
Freelance Artist 3.21% 1.41% 69.44%
Business 13.74% 32.86% 29.48%
Special Occasion 7.32% 12.20% 37.50%
Entire Sample 38.90% 61.10% 38.90%
Half of the Copies Only segment and more than two-thirds of the Freelance Artist segment also use our competitors.

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