12/17/2007
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Ross Printers Customer Survey
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Page 8 of 28
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02:01:05 PM
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Analysis 7
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Customer Segment |
Also Use Our Competitors |
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Proportion of Segment |
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Yes |
No |
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Copies Only |
14.63% |
14.63% |
50.00% |
Freelance Artist |
3.21% |
1.41% |
69.44% |
Business |
13.74% |
32.86% |
29.48% |
Special Occasion |
7.32% |
12.20% |
37.50% |
Entire Sample |
38.90% |
61.10% |
38.90% |
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Half of the Copies Only segment and more than two-thirds of the Freelance Artist segment also use our competitors. |
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