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12/17/2007 Grocery Shopping Survey Page 13 of 39
01:56:05 PM Analysis 12
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TOTAL 11. What is the highest level of education you have completed?
Grade school or less High school graduate Some college College graduate Graduate degree
Count Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct.
TOTAL 6 100.0% 1 16.7% 0 0.0% 2 33.3% 1 16.7% 1 16.7%
5. How would you weigh the importance of the following when choosing a grocery store to shop at? Please assign a numeric value to each attribute below, making sure the total adds to 100. - Food selection - Male
15 1 16.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
25 1 16.7% 0 0.0% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
50 1 16.7% 0 0.0% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
60 1 16.7% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 100.0%
200 1 16.7% 1 100.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
Missing (No Value) 1 16.7% 0 0.0% 0 0.0% 0 0.0% 1 100.0% 0 0.0%
Mean 70.00 200.00 NV 37.50 NV 60.00
Median 50.0 200.0 NV 37.5 NV 60.0
Mode NV 200.0 NV NV NV 60.0
Standard Deviation 74.92 0.00 0.00 17.68 0.00 0.00
Valid Number 5 1 0 2 0 1

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