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12/17/2007
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Ross Printers Customer Survey
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Page 10 of 28
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02:01:11 PM
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Analysis 9
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Back
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TOTAL |
Segment we have assigned to respondent |
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Copies Only |
Graphics Professi... |
Business |
Special Occasion |
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Count |
Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
Count |
Row Pct. |
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TOTAL |
779 |
100.0% |
228 |
29.3% |
36 |
4.6% |
363 |
46.6% |
152 |
19.5% |
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4. How did you hear about us? |
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Through a referral |
140 |
18.0% |
52 |
37.1% |
27 |
19.3% |
39 |
27.9% |
22 |
15.7% |
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On the radio |
434 |
55.7% |
112 |
25.8% |
1 |
0.2% |
256 |
59.0% |
65 |
15.0% |
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In the newspaper |
97 |
12.5% |
45 |
46.4% |
0 |
0.0% |
9 |
9.3% |
43 |
44.3% |
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In a trade magazine |
108 |
13.9% |
19 |
17.6% |
8 |
7.4% |
59 |
54.6% |
22 |
20.4% |
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No Reply |
0 |
0.0% |
0 |
NV |
0 |
NV |
0 |
NV |
0 |
NV |
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Missing (No Value) |
0 |
0.0% |
0 |
NV |
0 |
NV |
0 |
NV |
0 |
NV |
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