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12/17/2007 Ross Printers Customer Survey Page 11 of 28
02:01:13 PM Analysis 10
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TOTAL Segment we have assigned to respondent
Copies Only Graphics Professi... Business Special Occasion
Count Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct.
TOTAL 779 100.0% 228 29.3% 36 4.6% 363 46.6% 152 19.5%
5. Which of the following best describes the reason you most often use a print shop?
Work 492 63.2% 93 18.9% 36 7.3% 363 73.8% 0 0.0%
School 73 9.4% 44 60.3% 0 0.0% 0 0.0% 29 39.7%
Personal 214 27.5% 91 42.5% 0 0.0% 0 0.0% 123 57.5%
No Reply 0 0.0% 0 NV 0 NV 0 NV 0 NV
Missing (No Value) 0 0.0% 0 NV 0 NV 0 NV 0 NV

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