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12/17/2007 Ross Printers Customer Survey Page 13 of 28
02:01:20 PM Analysis 12
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TOTAL Segment we have assigned to respondent
Copies Only Graphics Professi... Business Special Occasion
Count Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct.
TOTAL 779 100.0% 228 29.3% 36 4.6% 363 46.6% 152 19.5%
7. How many times a month do you use each of the following services: - Photocopying?
0 628 80.6% 203 32.3% 11 1.8% 265 42.2% 149 23.7%
1 63 8.1% 0 0.0% 9 14.3% 54 85.7% 0 0.0%
2 40 5.1% 6 15.0% 4 10.0% 29 72.5% 1 2.5%
3 29 3.7% 15 51.7% 3 10.3% 10 34.5% 1 3.4%
4 12 1.5% 4 33.3% 2 16.7% 5 41.7% 1 8.3%
5 5 0.6% 0 0.0% 5 100.0% 0 0.0% 0 0.0%
9 1 0.1% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
10 1 0.1% 0 0.0% 1 100.0% 0 0.0% 0 0.0%
Missing (No Reply) 0 0.0% 0 NV 0 NV 0 NV 0 NV
Missing (No Value) 0 0.0% 0 NV 0 NV 0 NV 0 NV
Mean 0.41 0.32 2.17 0.45 0.06
Median 0.00 0.00 1.00 0.00 0.00
Mode 0.00 0.00 0.00 0.00 0.00
Standard Deviation 1.04 0.94 2.51 0.86 0.43
Valid Number 779 228 36 363 152

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