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12/17/2007 Ross Printers Customer Survey Page 25 of 28
02:02:04 PM Analysis 24
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TOTAL Segment we have assigned to respondent
Copies Only Graphics Professi... Business Special Occasion
Count Pct. Count Row Pct. Count Row Pct. Count Row Pct. Count Row Pct.
TOTAL 779 100.0% 228 29.3% 36 4.6% 363 46.6% 152 19.5%
8. How satisfied are you with each of the following: - The experience and expertise of our staff members?
Not at all satisfied 36 4.6% 13 36.1% 0 0.0% 16 44.4% 7 19.4%
Somewhat satisfied 77 9.9% 28 36.4% 4 5.2% 35 45.5% 10 13.0%
Satisfied 454 58.3% 118 26.0% 23 5.1% 224 49.3% 89 19.6%
Very satisfied 179 23.0% 58 32.4% 8 4.5% 78 43.6% 35 19.6%
Extremely satisfied 33 4.2% 11 33.3% 1 3.0% 10 30.3% 11 33.3%
Missing (No Reply) 0 0.0% 0 NV 0 NV 0 NV 0 NV
Missing (No Value) 0 0.0% 0 NV 0 NV 0 NV 0 NV
Mean 3.12 3.11 3.17 3.09 3.22
Median 3.0 3.0 3.0 3.0 3.0
Mode 3.0 3.0 3.0 3.0 3.0
Standard Deviation 0.82 0.89 0.65 0.77 0.85
Valid Number 779 228 36 363 152

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